GIGI EDGLEY SERIES
Last year, MarketCast integrated its acquisitions of data science leader, Deductive, social digital opinion measurement firm, Fizziology, custom research and insights leader, Insight Strategy Group, and Turnkey Sports Intelligence under the MarketCast brand and leadership team.Īuthor Kirk Sanderson Posted on JanuFebruCategories Digital, Financial, Marketing, News, Research Tags Gigi Edgley, Gigi Wang, Invoke, MarketCast Leave a comment on MarketCast Buys Invoke, Research Firm Featured in MPN’s 2021 Power Marketing Issue Farscape: The Complete Series - 20th Anniversary Invoke’s product, technology, and research teams will join a growing MarketCast organization, which includes former leaders from Netflix, Nielsen, Gracenote, NRG, LRW, Dreamworks and Comscore.
GIGI EDGLEY TV
MarketCast currently screens and tests more than 3,000 movie, streaming series, and TV ads annually with millions of fans around the globe. “We are confident MarketCast can innovate and drive growth for Invoke’s people, products and platform, and will continue to realize our vision of leveraging technology to transform streaming and broadcast research.” “MarketCast’s focus on fandom research and entertainment and advertising content testing makes it a natural home for the Invoke team and platform,” said Gigi Wang, CEO of Invoke. Combined, Invoke provides studio leadership and creative talent near-instantaneous feedback about how their content is performing and resonating with fans, allowing them to make more informed greenlighting, storyline, character, and marketing decisions with speed. The platform includes chat and discussion features supported by advanced AI to interpret and analyze fan feedback and commentary. Invoke moves entertainment content research beyond physical screenings, allowing hundreds of audience members to participate in concept and episodic online screenings together in real-time. “With Invoke, we continue to invest in research innovation to provide our clients the very best platforms and tools to conduct research and advanced analytics smarter, faster and with more depth to meet the needs of a dynamically changing entertainment business.” “The acquisition of Invoke is transformative for MarketCast and the media and entertainment research segments we serve, helping the industry move fandom research for streaming and TV series completely online where speed and scale wins,” said John Batter, CEO of MarketCast. MarketCast in a press release said the acquisition allows it to expand its media and entertainment research into audience testing for pre-release streaming and broadcast content, including series concepts and episodes. Invoke is a research and content testing platform that serves many of the world’s top video streaming services and broadcasters. Her signature skill is fire-twirling.Invoke, a Boston-based market research company featured in last year’s Power Marketing issue of Media Play News, has been sold to MarketCast, another research firm.
Edgley is proficient in ballet, jazz, character dance, singing, and martial arts. As a believer in the school of method acting, Gigi has developed a broad set of skills and experiences for her roles. She earned a Bachelor of Arts degree from the Queensland University of Technology in 1998.
GIGI EDGLEY PROFESSIONAL
She became mainly interested in acting and had her first professional theatrical engagement at the Twelfth Night Theatre. She also took several years of ballet, jazz, and character dance. As a child, Gigi Edgley performed both in and out of school. Her mother, Jeni Edgley, was formally involved in managing a 250-acre (101 hectare) health retreat. She is the daughter of concert and circus promoter Michael Edgley, known for bringing the Moscow State Circus to Australia during the 1980s. She is best known for her roles as Chiana on the series Farscape and Lara Knight in Rescue: Special Ops.Įdgley was born in Perth. Gigi Edgley (born 16 November 1977) is an Australian actress and recording artist.
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